This module provides a thorough examination of strategic management within organizations, encompassing both external and internal strategic analysis. It facilitates discussions on competitive strategies and methods for business differentiation. Moreover, the module explores corporate and international strategies, emphasizing the interplay between external environmental factors, strategic decisions, and organizational culture.

This module aims to deepen participants' understanding and critical awareness of managing a contemporary workforce. It focuses on the challenges posed by an increasingly diverse workforce and evolving socio-economic conditions, which present unique managerial challenges. Through the use of cutting-edge research, case studies, and self-reflective exercises, participants are encouraged to critically evaluate traditional management theories and practices. The module also promotes exploration of alternative approaches to address modern management issues effectively.

This module facilitates understanding of common strategies used in professional discourse by integrating concepts and methods from applied linguistics and social psychology. It aims to enhance management of professional communication across diverse business contexts. Through examination and contextualization of these discourse strategies, participants develop systematic and explicit approaches to analyze, evaluate, and create strategic communication effectively.

This module introduces theories and techniques essential for managing global demand and supply within corporate and business unit strategies. It provides critical insights into the design, implementation, and operation of global supply chains. Participants will apply these insights to develop their own case studies, enhancing their understanding of practical applications in global supply chain management.

This module emphasizes the importance of integrating business functions to achieve success in competitive environments. Through business simulations, participants gain practical experience in effectively merging essential aspects of business and management within organizations.

This module aims to enhance your critical understanding of organizational change and its management within the context of dynamic environments faced by contemporary organizations. It explores diverse theoretical frameworks, concepts, techniques, and tools essential for effectively navigating and leading organizational change processes.

This module focuses on developing the competencies necessary for sustainable business development. It highlights the acquisition of knowledge and skills essential for making positive contributions to society, the economy, and the environment through sustainable business practices. The approach is competency-based, integrating real-world applications with personal development and coaching to effectively nurture and manage sustainable businesses.

This module explores the psychological factors influencing consumer behavior and their implications for marketing strategies. Topics include consumer decision-making processes, attitudes, perception, motivation, and social influences on buying behavior. Students will examine how businesses use psychological principles to develop effective marketing campaigns, brand positioning strategies, and customer relationship management techniques. Case studies and market research projects will analyze how businesses apply consumer psychology to product design, pricing strategies, and promotional activities. Practical exercises will involve developing marketing plans that leverage psychological insights to attract and retain customers in competitive markets. The module also addresses ethical considerations in consumer psychology and marketing practices, promoting responsible and customer-centric business strategies.

The module aims to acquaint participants with the mechanics, challenges, and complexities involved in various methods of financing enterprises. This encompasses understanding essential financial statements, the intricacies of financial planning, exploring sources of funding, and evaluating the financial risks and rewards inherent in entrepreneurship.

This module is tailored for entrepreneurs and small business owners, emphasizing legal strategies and risk management techniques essential for startup success. Topics include forming business entities (e.g., partnerships, LLCs), intellectual property protection (e.g., trademarks, patents), contract negotiation and drafting, and liability management. Students will learn how to navigate legal challenges unique to startups, such as funding agreements, regulatory compliance, and exit strategies. Practical exercises and case studies will be used to simulate real-world scenarios, enabling entrepreneurs to develop skills in identifying legal risks, making informed decisions, and safeguarding their ventures from potential legal pitfalls. The module also addresses ethical considerations in entrepreneurship, promoting responsible business practices and sustainable growth strategies.